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Archive for March 2015

An Overview on Digital Public Relations

In the past few years, public relations (PR) has undergone major changes and altered the way marketers view the services. Market experts came to the conclusion that PR cannot function independently in a silo. In fact, it came to the forefront that PR professionals should have multi-disciplinary […]

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Branding and Marketing:How are they different?

Are you looking for ways to push branding initiatives online for your business? The first and foremost question which arises is “How should I kick-start branding?” Many companies fail to realise the difference between branding and marketing. Both of them are relevant in their own ways. In […]

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Understanding the role of a public relations consultant

Many people in the domain of public relations (PR) are of the opinion that this industry needs a strong sense of ethics, the ability to manage public relations efficiently and the right mix of human behavioural skills and communication techniques. Everyone seems to have heard about public […]

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Top PR Tips for Startups to Augment Business

With over 100-million startups launched every year, competition to get noticed and emerge as the next big thing is becoming tough and brutal. Does it mean that startups eyeing to create their brand presence, get press coverage and bag recognition are expected to face rough weather? It […]

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Why your Company Should Know the Benefits of Public Relations (PR)

When we talk about PR, it helps companies get noticed by existing clients, prospects and business partners. Hence, it is essential that enterprises understand the benefits of public relations (PR) to create a workable plan to tap the attention of clients. Experts define the term PR as […]

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