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Archive for April 2015

Why the Importance of Public Relations for Startups can’t be Ignored

Often dubbed as ‘free advertising’ by startups, the role played by public relations (PR) is crucial. Although, public relations has been thriving as an industry, but there are many companies that fail to comprehend the actual relevance. Nobody can deny the fact that multinationals are making it […]

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Hashtags basics: How to make it work for businesses

All of you who use Twitter must have either seen or used a hastag. But do know how and where to use it that can drive your business by significant numbers? Learning the basics of hashtags is crucial if you want to stand out in the crowd […]

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What is Crisis Management in Public Relations?

Every organization is vulnerable to threats and prone to crisis. Any PR practitioner who is responsible for handling a crisis, needs to first understand what are the potential threats and crisis situation the organization may encounter. Only then, setting up infrastructure in accordance to it can be […]

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Top Brand Positioning Strategies for Businesses to Stay Ahead

It’s no secret that every successful brand goes through positioning exercises. And this is becoming all the more important, when businesses across the globe are witnessing consistent decline in brand loyalty. As creating a robust clientele base has become a complete essential for every business, the demand […]

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Relevance of the role of media in public relations

In the current market scenario, both media and public relations (PR) have been found to be closely intertwined. But, it doesn’t mean that the role of media in public relations is static in any way. As we move further to examine the changing relationship between media and […]

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