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Archive for December 2015

Common content marketing challenges faced by businesses: PART 2

In the digital world, marketing focusses more on reaping benefits from the short-term opportunities. While marketers love to explore varied avenues to their best advantage, dismissing Content Marketing as a short-term fad is inappropriate. In fact, it would be more appropriate to state that the importance of […]

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Common content marketing challenges faced by businesses: PART 1

Believe it or not, Social Media is driving consumerism in ways never seen or experienced before. This incredible tool for sharing work is being used by brands and businesses to feed audiences with attractive content. There’s no denying that companies have an enormous amount of content to […]

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