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Explore the Best PR Consulting and Public Affairs Agencies

The idea of pr consulting is to get a good word about a company or a product out into the public to advertise the benefits of this company or individual. Pr or public relations firms specialize in working with clients to make sure their name and product […]

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Value of Public Relations in India’s education industry

Value of Public Relations in India’s education industry

The $30-billion-plus Indian education sector is a super opportunity across stakeholders. As for PR companies in India, they have greater relevance as they play a key role in strengthening position and building awareness. Since targeting audiences is integral for any educational institution, collaborating with a PR firm […]

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Public Relations vs Lobbying: Understanding the difference

Public relations, lobbying, public affairs, and communications consulting –terms that can be efficiently used to describe businesses that are considered relative in scope. Although many believe that the work of a public relations agency and a lobbyist is the same; in reality they are two different areas. […]

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Key content marketing trends that will dominate 2017

As we are winding up the year 2016, varied enterprises have initiated the process of creating their content marketing budgets. Over the year, the market has undergone a dramatic transformation. Once dominated by those who were able to create the largest volume of content, it has now […]

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How Public Relations will look like by 2020

A majority of PR professionals feel public relations as a domain will undergo a major transformation in the coming few years. Apart from its existing capacity, the role of a public relations agency is expected to evolve into one that works beyond the realms of publicity and […]

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