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HTTPS: Understanding the relevance & why you need it

Have you decided to move your website to HTTPS? Do you understand what HTTPS stands for? Almost a decade back HTTPS was not favoured, but over the years, it has successfully made its mark to become a necessity today. What is HTTPS Hyper Text Transfer Protocol Secure […]

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Quick Ways to Augment eCommerce Conversion Rates

These days, accessing client data isn’t tough. Thanks to the easy availability of free tools such as Google Analytics, attaining insights into where the traffic is coming from and what visitors are interested in can be reviewed easily. It is hard to believe, but nearly 80% of […]

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Definitive guide to Public Relations

The dynamics of Public Relations is fast changing. The industry has often been found to be intimidating in its approach, especially for those who do not practice it. PR is no more cut and dry as it used to be in the past. In the current scenario, […]

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Click-through Rate (CTR): Why your SEO and PPC needs it?

Click-through Rate (CTR) is a term that is commonly used by marketers and proposed as a tool for judging the success of a campaign. Although, CTR is self-explanatory many business owners are not aware of its exact definition and functioning. Before proceeding further, let’s understand its role […]

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Must-have components of successful Social Media Campaigns

Over the years, Social Media has emerged as the most ‘used’ platforms by marketers and advertisers for the purpose of content display. Organisations are widely using this tool to broadcast their message and news. Due to its growing popularity and strong outreach, bolstering the use of Social […]

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