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Leveraging Social Media to ensure Public Relations success

Without a second thought, the Web and Social Media are increasingly helping business conglomerates, irrespective of their size and domain, to engage in effective communication with their target audiences.  Over the years, a marked delineation between Marketing and Public Relations is increasingly becoming prominent. The growing impact […]

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Easy to implement tricks newbie entrepreneurs should leverage for marketing

It is believed that the absence of a sufficient budget and ample resources hamper the chances of implementing success-driven marketing ideas. In such a situation, buying the communication power of a television ad isn’t possible. There’s no denying that monetary constraints have negatively impacted the business marketing […]

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Business development for startups: Powerful strategies that drive optimal results

‘Business development’ is no easy task. When it comes to startups, it follows a tactful combination of strategic thinking, project management expertise along with a robust focus on sales and negotiation skills. Business development for startups can be fun since it is a mix of creativity and […]

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HTTPS: Understanding the relevance & why you need it

Have you decided to move your website to HTTPS? Do you understand what HTTPS stands for? Almost a decade back HTTPS was not favoured, but over the years, it has successfully made its mark to become a necessity today. What is HTTPS Hyper Text Transfer Protocol Secure […]

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Quick Ways to Augment eCommerce Conversion Rates

These days, accessing client data isn’t tough. Thanks to the easy availability of free tools such as Google Analytics, attaining insights into where the traffic is coming from and what visitors are interested in can be reviewed easily. It is hard to believe, but nearly 80% of […]

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