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Click-through Rate (CTR): Why your SEO and PPC needs it?

Click-through Rate (CTR) is a term that is commonly used by marketers and proposed as a tool for judging the success of a campaign. Although, CTR is self-explanatory many business owners are not aware of its exact definition and functioning. Before proceeding further, let’s understand its role […]

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Must-have components of successful Social Media Campaigns

Over the years, Social Media has emerged as the most ‘used’ platforms by marketers and advertisers for the purpose of content display. Organisations are widely using this tool to broadcast their message and news. Due to its growing popularity and strong outreach, bolstering the use of Social […]

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Common challenges faced in mobile app development

That mobile usage among the modern-day consumers is growing at an exponential rate is a well-known fact. Apart from the hardware and operating system, new applications are being launched every day. Ranging from gaming to eCommerce and health to utilities, mobile apps have positioned themselves as essential […]

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Why businesses should consider investment in SEO

In the world of Internet Marketing, questions are often raised about the validity of Search Engine Optimisation (SEO). While many are of the opinion that good design and content are crucial, the relevance of SEO can’t be denied as it is an excellent branding instrument for a […]

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Top digital marketing strategy hacks every business can benefit from

Do you regularly evaluate your website from the client perspective? Should you follow a particular timeframe to launch a new website, software solution or even a new program to improve performance? It is possible that your website has broken graphics or links that hamper your business prospects […]

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