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Relevance of the role of media in public relations

In the current market scenario, both media and public relations (PR) have been found to be closely intertwined. But, it doesn’t mean that the role of media in public relations is static in any way. As we move further to examine the changing relationship between media and […]

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Easy and quick tips: How to get effective website design

Usability, visual appeal and design decide the success of a website. User-centric approach is adopted for successful web design. After all, if the users are not able to use a particular feature or do not like the look and feel, the usability will be affected. In this […]

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Power your Business Through Brand Promotion Activities

Every business faces difficulty in becoming a known brand. There are different brand promotion activities that can quickly enhance your brand’s image. Irrespective of the product offering, services or size, every company needs relevant and creative brand promotional ideas that will help them attain the right position […]

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A look at the Importance of Media Relations in an Organization

Many say that online media is responsible for revolutionising the public relations (PR) domain, but at the same time the importance of media relations continue to remain vital. So, what does media relations stand for? It comprises liasing directly with the people creating news. Hence, the ultimate […]

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How to Increase Brand Awareness

It doesn’t matter if you are a business owner and eyeing to promote your business on the Internet or inclined towards Internet marketing, you aim to position your brand to create a lasting impression on the audiences. Every organization’s ultimate goal is to make the target market […]

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