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Implementing an Effective PR Campaign Plan

Internet and its relevance can’t be denied by anyone as it is pushing individuals to move towards entrepreneurship and start their own ventures. When the startups try to generate media attention and publicity for their brand, they are surrounded by a bunch of common misconceptions. This is […]

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Know the Objectives of Public relations and Maximize Growth

Many claim that PR is an essential area of marketing for businesses that are looking for media exposure without spending money on it. This form of public relations usually varies from PR from advertising, which is paid-for communication via media. It is important that the objectives of […]

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An Overview on Digital Public Relations

In the past few years, public relations (PR) has undergone major changes and altered the way marketers view the services. Market experts came to the conclusion that PR cannot function independently in a silo. In fact, it came to the forefront that PR professionals should have multi-disciplinary […]

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Branding and Marketing:How are they different?

Are you looking for ways to push branding initiatives online for your business? The first and foremost question which arises is “How should I kick-start branding?” Many companies fail to realise the difference between branding and marketing. Both of them are relevant in their own ways. In […]

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Understanding the role of a public relations consultant

Many people in the domain of public relations (PR) are of the opinion that this industry needs a strong sense of ethics, the ability to manage public relations efficiently and the right mix of human behavioural skills and communication techniques. Everyone seems to have heard about public […]

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