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Marketing Automation benefits: Are you aware of them?

It’s true that marketing is the lifeline of most businesses these days. Even if you are offering breakthrough service/products, if your target clients are unaware of it, then there are chances that your business won’t be able to create an impact on the audiences. There’s no denying […]

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Why businesses need to infuse visual content in Marketing Campaigns

Content is rapidly evolving. Slowly but steadily, visual content is becoming the norm as white papers are no longer driving the success of inbound marketing initiatives. It’s true that visual content generates more views, clicks, higher conversions. Social Media has been responsible for displaying the relevance of […]

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Powerful Content Marketing Strategies for Small Businesses

Content marketing is believed to be one of the most efficient strategies for a marketer. Yes, right content can boost the growth rate of any multinational, but it can be a challenging initiative for small companies with limited resources. Although this is not a new tactic in […]

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Worst Social Media Blunders: Are you Guilty of Committing any of these?

Social Media comes with the humungous potential to make or break any brand. In fact, it can be used by businesses judiciously to engage with clients as it drives referrals and leads and bolsters brand recognition and loyalty, all at the same time. It has the ability […]

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Quick and Easy Steps to Manage Brand Reputation

It’s true that in order to maintain a steady Brand reputation, strategy makers have had to move beyond traditional branding campaigns. Ensuring a robust brand reputation entails the verification and evaluation of one’s branding campaigns regularly. In other words, it compels businesses to opt for definitive action, […]

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