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What are the four P’s of PR?

PR is all about managing the communication flow between a company and its publics. Right? Absolutely! It’s easy? No way!  PR can become quite tricky and a potential ticking time bomb if the communication flow is not properly managed. While Public Relations continues to take the centre […]

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Brand makeover: Key tips to follow

Rebranding or brand repositioning is a process usually taken up by businesses/conglomerates whose role in the marketplace have transformed and evolved with time exponentially. Brand makeover aims to alter perceptions – both internal and external. Public Relations agencies in India are in favour of brand reinvention as […]

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Tracing the evolution of Public Relations

Technology infusion. Social media. Changing people’s perception. Forces responsible for the transformation the way PR, as an industry domain, has changed in functionality. They are acting as the biggest factors how PR operates in the present day as compared to the yester years. So, how does the […]

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How B2B marketers should use Facebook to reach audiences

There’s a growing interest among the B2B crowd for Facebook advertising. The number’s on a high and leaving the B2C marketers behind. Once not even considered by B2B,  Facebook is becoming a must-have for the segment because of its ability to offer a multitude of features – […]

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Modernisation of PR: Why bettering workflow matters?

Any enterprise looking for relevant growth opportunities must consider change as an ingredient. Industry verticals should not deny its importance and readily accept it. Without change, there is fear of losing the competitive edge and failing to meet the customer’s ever-evolving demands. Change is the only constant […]

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