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How B2B marketers should use Facebook to reach audiences

There’s a growing interest among the B2B crowd for Facebook advertising. The number’s on a high and leaving the B2C marketers behind. Once not even considered by B2B,  Facebook is becoming a must-have for the segment because of its ability to offer a multitude of features – […]

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Modernisation of PR: Why bettering workflow matters?

Any enterprise looking for relevant growth opportunities must consider change as an ingredient. Industry verticals should not deny its importance and readily accept it. Without change, there is fear of losing the competitive edge and failing to meet the customer’s ever-evolving demands. Change is the only constant […]

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Amplifying product reach via social media

It is often said unveiling a product is easy but getting people interested is the real job when companies are vying for viable opportunities to expand their reach. This is one of the major reasons why many businesses prefer to avail the services of a PR agency […]

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The Social Media transformation of Public Relations

Just like everything else, PR has evolved with time. With the advancement of technology and emergence of social media, it has been realised that PR as a discipline has transformed dramatically. Long gone are those days when PR professionals were solely dependent on the traditional media – […]

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Good PR vs Bad PR: the battle continues

There’s a lot said in the constantly evolving world of Public Relations to understand the basic difference between ‘good PR’ and ‘bad PR’. The question asked often is can any of these two ‘variants’ of PR eliminate the other? There was a time when the PR agencies […]

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