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Key trends that will define how businesses leverage social channels in 2017

To say social media is evolving at an exponential speed is to state the most obvious. What’s remarkable is its ability to break down barriers and become a bare necessity. With over 60% of adults logged on to Facebook every single day, the figure is expected to […]

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Why use Radio as a branding tool in India

The power of the radio have never been denied. But for reasons unknown, radio as a communication tool is still under a lot of debate, scrutiny and evolution. This is despite the fact that All India Radio came into being during the British era. A further development […]

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What collaborative economy offers to Public Relations

You must have heard of Rent the Runway, AirBnB or Lyft? These popular conglomerates work on the concept of ‘collaborative economy’. The consistent and rapid growth of collaborative economy — also known as sharing economy — is making apparent that sharing is not just a fad; it […]

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Hottest PR strategies of 2016 every business should practice

PR professionals play an integral part in the marketing mix of a business. Widescale advancements in technology have considerably shifted how companies think, act and communicate. The growth in blockable, opt-out-able advertising and integrated campaigns has propelled PR agencies to play a supporting role, even take to […]

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Branding: a bare necessity?

Marketing never has the perfect product to sell or limitless resources to deploy. There’s never a perfect market and monopoly. By and large, it is an ancient practice. No brand is always sure of the audience perception and there’s always an apprehension of a ‘swing’. The swing […]

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