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Amplifying product reach via social media

It is often said unveiling a product is easy but getting people interested is the real job when companies are vying for viable opportunities to expand their reach. This is one of the major reasons why many businesses prefer to avail the services of a PR agency […]

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The Social Media transformation of Public Relations

Just like everything else, PR has evolved with time. With the advancement of technology and emergence of social media, it has been realised that PR as a discipline has transformed dramatically. Long gone are those days when PR professionals were solely dependent on the traditional media – […]

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Good PR vs Bad PR: the battle continues

There’s a lot said in the constantly evolving world of Public Relations to understand the basic difference between ‘good PR’ and ‘bad PR’. The question asked often is can any of these two ‘variants’ of PR eliminate the other? There was a time when the PR agencies […]

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Important things businesses should know before hiring a PR agency

Have you launched your business and all set to share the story beyond your friend circle? Or have you initiated promotion of your brand and reached the conclusion that pitching, scheduling, tracking media etc (the list is endless), is a humungous responsibility and demands bigger undertaking? Planning […]

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Key trends that will define how businesses leverage social channels in 2017

To say social media is evolving at an exponential speed is to state the most obvious. What’s remarkable is its ability to break down barriers and become a bare necessity. With over 60% of adults logged on to Facebook every single day, the figure is expected to […]

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