Have you launched your business and all set to share the story beyond your friend circle? Or have you initiated promotion of your brand and reached the conclusion that pitching, scheduling, tracking media etc (the list is endless), is a humungous responsibility and demands bigger undertaking? Planning […]
Read more →The power of the radio have never been denied. But for reasons unknown, radio as a communication tool is still under a lot of debate, scrutiny and evolution. This is despite the fact that All India Radio came into being during the British era. A further development […]
Read more →You must have heard of Rent the Runway, AirBnB or Lyft? These popular conglomerates work on the concept of ‘collaborative economy’. The consistent and rapid growth of collaborative economy — also known as sharing economy — is making apparent that sharing is not just a fad; it […]
Read more →PR professionals play an integral part in the marketing mix of a business. Widescale advancements in technology have considerably shifted how companies think, act and communicate. The growth in blockable, opt-out-able advertising and integrated campaigns has propelled PR agencies to play a supporting role, even take to […]
Read more →