Believe it or not, Social Media is one of the most powerful tools for the marketing department of an organisation. When used appropriately, it has the potential to create a robust personal connection with potential clients in the easiest way. Although, Social Media has undergone tremendous changes […]
Read more →It is true that the digital world is witnessing rapid expansion and is hugely impacting all domains ranging from Publishing to Public Relations. The growing influence of digitisation is affecting consumer behaviour significantly. Digitisation of Public Relations is pushing professionals to explore novel challenges and unexpected opportunities […]
Read more →PR is an effective way to bag relevant exposure, fuel the marketing funnel and boost brand visibility all at the same time. With consistent change occurring in the marketing domain, PR initiatives need to maintain pace with the change in demands. Research proves that on an average […]
Read more →One of the most important question companies, irrespective of their industry and size, across the globe are asking at the moment is – how to break down the growing silos between Digital Marketing and PR? Before finding an answer to this question, brands need to realise that […]
Read more →PR is driven by the aim of receiving good press, but over the years, it has garnered bad publicity as well. While for many, PR may seem simple in its functioning this is not true for those who are actively engaged in this domain. It won’t be […]
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