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How to create Effective Social Media Strategy

Believe it or not, Social Media is one of the most powerful tools for the marketing department of an organisation. When used appropriately, it has the potential to create a robust personal connection with potential clients in the easiest way. Although, Social Media has undergone tremendous changes […]

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Digitisation of Public Relations – How Things are Evolving?

It is true that the digital world is witnessing rapid expansion and is hugely impacting all domains ranging from Publishing to Public Relations. The growing influence of digitisation is affecting consumer behaviour significantly.  Digitisation of Public Relations is pushing professionals to explore novel challenges and unexpected opportunities […]

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Top global PR trends of 2015

PR is an effective way to bag relevant exposure, fuel the marketing funnel and boost brand visibility all at the same time. With consistent change occurring in the marketing domain, PR initiatives need to maintain pace with the change in demands. Research proves that on an average […]

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Integrating Digital Marketing and PR

One of the most important question companies, irrespective of their industry and size, across the globe are asking at the moment is – how to break down the growing silos between Digital Marketing and PR? Before finding an answer to this question, brands need to realise that […]

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Decoding the popular myths about PR

PR is driven by the aim of receiving good press, but over the years, it has garnered bad publicity as well. While for many, PR may seem simple in its functioning this is not true for those who are actively engaged in this domain. It won’t be […]

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