Any enterprise looking for relevant growth opportunities must consider change as an ingredient. Industry verticals should not deny its importance and readily accept it. Without change, there is fear of losing the competitive edge and failing to meet the customer’s ever-evolving demands. Change is the only constant […]
Read more →There’s a lot said in the constantly evolving world of Public Relations to understand the basic difference between ‘good PR’ and ‘bad PR’. The question asked often is can any of these two ‘variants’ of PR eliminate the other? There was a time when the PR agencies […]
Read more →Have you launched your business and all set to share the story beyond your friend circle? Or have you initiated promotion of your brand and reached the conclusion that pitching, scheduling, tracking media etc (the list is endless), is a humungous responsibility and demands bigger undertaking? Planning […]
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