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Public Relations and Media Relations: know the difference & relevance

Professionals working in the PR industry are often asked – What is PR and does it bear any resemblance to Media Relations? Although, these terms are frequently used interchangeably, they don’t mean the same thing. In contrast to popular belief, Public Relations and Media Relations are completely […]

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Is negative publicity good for business

Most of us have heard the expression “There’s no such thing as bad publicity”. But does it hold true for businesses? The popular notion is that as long as the customers are discussing your organisation, it’s adding unintended value. Negative publicity is good when it is able […]

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Key challenges faced by Public Relations in 2015

The 21st century has brought on a new sunrise for the Public Relations domain. Although, the Internet has reinvented the idea of putting a message forward, it has become difficult to be heard amidst the din of several messages leading to cacophony. An ineffective PR message has […]

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How to build a career in public relations

Kick starting a career in Public Relations is a tough journey for new professionals keen to establish their foothold in the industry. To build a career in Public Relations requires a lot of hard work as the job market is fiercely competitive. With numerous graduates applying for […]

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Crisis management for startups: Things you should know

It is a known fact that a startup may witness shockwaves due to a crisis. Understanding how to deal with one and most importantly learning from it will help ensure that a startup venture is able to survive it. This post will help in navigating the issues […]

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