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Why use Radio as a branding tool in India

The power of the radio have never been denied. But for reasons unknown, radio as a communication tool is still under a lot of debate, scrutiny and evolution. This is despite the fact that All India Radio came into being during the British era. A further development […]

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What collaborative economy offers to Public Relations

You must have heard of Rent the Runway, AirBnB or Lyft? These popular conglomerates work on the concept of ‘collaborative economy’. The consistent and rapid growth of collaborative economy — also known as sharing economy — is making apparent that sharing is not just a fad; it […]

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Hottest PR strategies of 2016 every business should practice

PR professionals play an integral part in the marketing mix of a business. Widescale advancements in technology have considerably shifted how companies think, act and communicate. The growth in blockable, opt-out-able advertising and integrated campaigns has propelled PR agencies to play a supporting role, even take to […]

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Branding: a bare necessity?

Marketing never has the perfect product to sell or limitless resources to deploy. There’s never a perfect market and monopoly. By and large, it is an ancient practice. No brand is always sure of the audience perception and there’s always an apprehension of a ‘swing’. The swing […]

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Why should your PR integrate inbound marketing tactics

Once not too long ago, public relations focussed upon sending out a message to a set of targeted consumers as an add-on to push sales and create awareness. The evolution of the Internet has propelled the shift towards digital PR. To fit the changing landscape, PR companies […]

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