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Hashtags basics: How to make it work for businesses

Basics of hashtags All of you who use Twitter must have either seen or used a hastag. But do know how and where to use it that can drive your business by significant numbers? Learning the basics of hashtags is crucial if you want to stand out in the crowd and make your presence felt.

What are hashtags?
These are the letters that follow the # sign in a tweet. According to the social media platform Twitter, hashtags are used to signify the relevance of important keywords or even topics in a particular tweet. The use of hashtags had first occurred in Twitter.

When defined in regard to Twitter, a hashtag is an effective way to sort out and categorize the innumerable tweets that are created on everyday basis. It is also used to group conversations.

For instance, if you search for #AmazonvsFlipKart, all tweets related to #AmazonvsFlipKart will be displayed.

Many businesses create a brand-centric hashtag to find out who are interested in them. While the concept of hashtags originated in Twitter, but nearly all other social media platforms such as Facebook, Instagram, LinkedIn and Google+ are flooded with hashtags.

Essential hashtag strategies that can work for your business

Hashtags can extend the shelf life of tweets. Varied tweets are composed many days before the search. Making use of the right hashtags have proved to be beneficial in reaching out to a like minded community. Hence, learning the essential hashtag strategies is important so that you know when to use one and how to treat a hashtag.

How to use supported characters

First and foremost, focus on how to include the ‘right’ characters in a #hashtag? Always remember, spaces are a complete no-no. So if your hashtag comprises of varied words, grouping them is a must. If you aim to create a differentiation between the different words, use capitals as uppercase letters will not affect your search results. The use of special characters should be avoided completely.

How do I use hashtags in other social media platforms?

Despite Twitter being the birthplace of hashtags, most of the other social media platforms support the use of hashtags. Many enterprises use hashtags as part of their social media promotion strategy to boost their visibility and create one-to-one connect with the audiences.

Prominent social media platforms like Facebook, Instagram, Google+, Tumbler, Pinterest support the use of hashtags.

  • Facebook – Clicking on Facebook hashtags will direct the user to a list of posts comprising the same hashtag. Remember, the search results are not limited to the people you interact with on regular basis.
  • Instagram – Hashtags are used on this platform to complement shared photos and help find new accounts and boost the followers list. For instance, #ThrowbackThursday is one of the most used hashtag topic nowadays as it encourages the users to share their photos from past.
  • Google+ – When a specific hashtag topic is searched here, the search results will display the original hashtag and also the similar posts with same tags and keywords.

How to use the right tone and voice for my hashtags?

Although, hashtags are mostly recognized for organizing tweets but very few people know that it can help give you get the right tone and voice of the hashtags. One tweet can include multiple hashtags but overcrowding should be avoided.

Some of the most popular way hashtags are used –

  • The weekend begins #TGIF
  • Snapdeal to snap up 10 more startups #ecommerce boom

How hashtags can push business and marketing initiatives?

Most of the popular brands have created their twitter profiles to augment the reach of their campaigns and events.

So, if you want to maximize your profit through Twitter, follow these essential tips to create an impact –

  • Consolidation of your tweets is important. Hence, create a valid company profile and designate an employee on behalf of the company. This will allow the audiences to find their company tweets at one place.
  • Company-specific hashtags can do wonders. If you want to promote discounted airfare, use hashtags like #CheapAirfareDeals.
  • Keep a close watch on the latest trends so that you can use them instead of creating new ones.
  • New hashtags should only be used when you want to promote an event or a specific campaign.

Hashtags are a great way to connect with individuals and prospective customers who will be interested to use your services/products and later increase brand awareness. As the business landscape is becoming increasingly competitive, new efforts like hashtagging is a welcome step towards boosting engagement.

1 Comment
  1. Hashtags are everywhere – Twitter, Instagram, Pinterest, Google+ and Facebook.

    As an organization, you can’t ignore them. You need to know how to strategically implement these tagged topics. Hashtags can expand your content reach, amplify your brand, target your market, get your content found, improve your SEO, and more.

    Just follow these tips to bring improvement in your brand’s hashtag strategy

    – Seek Business-Specific Conversations
    – keep it simple and consistent
    – create your own hashtag

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