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Key trends that will define how businesses leverage social channels in 2017

real_time_engangmentsTo say social media is evolving at an exponential speed is to state the most obvious. What’s remarkable is its ability to break down barriers and become a bare necessity. With over 60% of adults logged on to Facebook every single day, the figure is expected to continue to rise.

From making humble beginnings as a portal to stay connected with friends and family, social media has come a long way. Marketing gurus and PR agencies are of the opinion that the journey of social platforms has been incredible and now, it has become a ‘marketing juggernaut’.

The popularity of social channels has been rising at an exponential rate and show no signs of losing sheen. Businesses around the globe have devised several innovative strategies to maximise the full potential of social platforms and leave a mark on the audience.

So, what’s in store for 2017? Here’s a look at the top trends that will help brands and enterprises use social channels in the year ahead.

  • Employees become brand advocates

In 2017, companies will push its employees to enact the role of brand ambassadors to build image. PR firms that are actively engaged in brand building are of the opinion that brand advocacy, when implemented through employees, ensures enticing engagement.

The idea to push employees to share business updates will be able to bring desireable results, to enhance the social reach of a company. Marketing experts also vouch for turning a dedicated team of employees into social advocates as it can help a company make its mark as a trusted and committed player.

  • youtubeCreating real-time engagement

PR professionals feel that social media has tremendous potential to implement effective or result-oriented customer support programmes. Users want brands/businesses to have a social team on their feed to answer queries and resolve important problems. Since the Twitterati expects brands to share responses within an hour or so, this is pushing brands to create/develop a cross-functional social media team that promptly reacts to the customers. In 2017, it is likely that most brands will shift client servicing completely to their own social media accounts.

  • Analytics based decisions

Until a few years back, marketers relied heavily on instincts when they initiated marketing efforts on social media. However, things have changed for the better now. Nowadays, social media analytics is widely used to understand if the initiatives are bringing the desired results.

Also Read: Are you aware of these key DIY PR tips

  • social-videoSocial videos

As unbelievable as it may sound, Snapchat, on an average, receives more than 10-billion daily views on its video content. The number surpasses YouTube, which is a free video sharing platform.

Real-time video is the hotshot with Snapchat, Facebook Live and Periscope as it is redefining social engagement. While implementing branding initiatives for clients, PR agencies have vouched for live videos as it offers the brands with relevant opportunities to build connections.

Since real-time videos will be huge in 2017, it is crucial for businesses to use a PR agency that enjoys the proficiency to boost exposure via the different video platforms.

  • Mobile first

It is a known fact to all that mobile traffic has surpassed the desktop traffic. By the end of 2016, over 2-billion consumers globally are likely to own a smartphone (as informed by eMarketer). Marketing gurus are of the opinion that relevance of mobile friendliness or applications usage is only becoming big with every passing day and it is paramount for brands to understand the importance of mobile.

Also Read: How to choose social channels most suitable for your business

Here’ the thing

To be brutally honest, social media is expected to only become bigger in 2017.  From being just a simple tool to boosting client centric engagement, social media is riding the revolution wave. And, the best part the road ahead looks promising.

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