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Posts Tagged Brand building

Brand makeover: Key tips to follow

Rebranding or brand repositioning is a process usually taken up by businesses/conglomerates whose role in the marketplace have transformed and evolved with time exponentially. Brand makeover aims to alter perceptions – both internal and external. Public Relations agencies in India are in favour of brand reinvention as […]

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Branding: a bare necessity?

Marketing never has the perfect product to sell or limitless resources to deploy. There’s never a perfect market and monopoly. By and large, it is an ancient practice. No brand is always sure of the audience perception and there’s always an apprehension of a ‘swing’. The swing […]

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