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Posts Tagged brand positioning strategy

Brand makeover: Key tips to follow

Rebranding or brand repositioning is a process usually taken up by businesses/conglomerates whose role in the marketplace have transformed and evolved with time exponentially. Brand makeover aims to alter perceptions – both internal and external. Public Relations agencies in India are in favour of brand reinvention as […]

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Definitive guide to Public Relations

The dynamics of Public Relations is fast changing. The industry has often been found to be intimidating in its approach, especially for those who do not practice it. PR is no more cut and dry as it used to be in the past. In the current scenario, […]

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