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Posts Tagged Online PR

Branding: a bare necessity?

Marketing never has the perfect product to sell or limitless resources to deploy. There’s never a perfect market and monopoly. By and large, it is an ancient practice. No brand is always sure of the audience perception and there’s always an apprehension of a ‘swing’. The swing […]

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Insight-driven creativity key to PR industry

Globalising MNCs, FDI, deregulation and competition brought in the need for companies to manage reputation to gain access to the market. Along came PR. In recent years, the industry has been at the forefront of brand reach — event management, media relations, crisis communications, social-media management, community […]

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