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Posts Tagged Public Relation Agencies

Public Relations vs Lobbying: Understanding the difference

Public relations, lobbying, public affairs, and communications consulting –terms that can be efficiently used to describe businesses that are considered relative in scope. Although many believe that the work of a public relations agency and a lobbyist is the same; in reality they are two different areas. […]

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How Public Relations will look like by 2020

A majority of PR professionals feel public relations as a domain will undergo a major transformation in the coming few years. Apart from its existing capacity, the role of a public relations agency is expected to evolve into one that works beyond the realms of publicity and […]

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Brand makeover: Key tips to follow

Rebranding or brand repositioning is a process usually taken up by businesses/conglomerates whose role in the marketplace have transformed and evolved with time exponentially. Brand makeover aims to alter perceptions – both internal and external. Public Relations agencies in India are in favour of brand reinvention as […]

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How B2B marketers should use Facebook to reach audiences

There’s a growing interest among the B2B crowd for Facebook advertising. The number’s on a high and leaving the B2C marketers behind. Once not even considered by B2B,  Facebook is becoming a must-have for the segment because of its ability to offer a multitude of features – […]

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Amplifying product reach via social media

It is often said unveiling a product is easy but getting people interested is the real job when companies are vying for viable opportunities to expand their reach. This is one of the major reasons why many businesses prefer to avail the services of a PR agency […]

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