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Posts Tagged Social Advertising

Insight-driven creativity key to PR industry

Globalising MNCs, FDI, deregulation and competition brought in the need for companies to manage reputation to gain access to the market. Along came PR. In recent years, the industry has been at the forefront of brand reach — event management, media relations, crisis communications, social-media management, community […]

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Is Public Relations aware of social advertising nitty-gritty

It has been observed that PR agencies leverage the popular combination of Paid, Earned, Shared and Owned media (also famously known as the PESO model) to run campaigns for clients. While there is evidence that social advertising is treated as a separate function within a company, PR […]

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