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Why businesses need to infuse visual content in Marketing Campaigns

visual contentContent is rapidly evolving. Slowly but steadily, visual content is becoming the norm as white papers are no longer driving the success of inbound marketing initiatives. It’s true that visual content generates more views, clicks, higher conversions. Social Media has been responsible for displaying the relevance of visual content right out in the open as the digital marketers have been rampantly using it for promoting content and brands online. It would be more appropriate to state that the alterations in the social engine algorithms have positioned content as one of the primary components for attaining higher search rankings.

Many business houses and digital marketers are taking their content marketing campaign to the next level using visual media. There is no denying that the benefits of Visual Content Marketing are enormous. Visual content in Marketing Campaigns is attention-grabbing, emotive and shareable.

Why audiences prefer visual campaigns –

  • Nearly 65% of the population are visual learners
  • 90% of the information transmitted to the brain is visual
  • Human brain processes visual information almost 60,000 times faster as compared to textual data

Over 40% of audiences respond to visual information as compared to textual data.

The pairing of the current marketing initiatives with robust visuals can be used to maximise reach and make your content memorable.

We have listed below some reasons why business owners should consider the implementation of visual content in Marketing Campaigns.

Grabs the targeted audiences’ attention quickly

Believe it or not, an astounding amount of content is generated on a daily basis. According to reports, in a single day over two-million videos are uploaded and approximately 140-million tweets are generated. With so much of information available, it becomes crucial for the business owners and digital marketers to grab the attention of the targeted audiences’ with their online content.

Technology, when used appropriately can render superior quality visual content compared to the standard text. Creating an awesome visual retreat is the need of the hour as it creates a lasting impression on the audiences as compared to regular blocks of text.

Responsible for over 90% of all human communication

Studies prove that over 90% of the information that enters a human brain is non-verbal. As it is tough to connect with the audience base using mere text, the combination of visual elements and written text entices audiences and improves the marketing performance.

Generates genuine inbound links

Varied tools of visual content marketing such as posters, infographics come in handy if people find your content worth sharing with their own online communities. Businesses need to ensure that visual content comprise company logos, website link etc. so that the audiences know where the material came from.

For best results, it is advisable for businesses to create their visual content by making it clickable. Inbound links can benefit a business by improving the search engine rankings from the SEO standpoint.  When visual content goes viral, brand building gets a boost as it strengthens the chances of a business getting contacted by the targeted clients by over 60%.

Easy to understand

Detailed images help the audiences to understand better as compared to a campaign comprising of long text lines. Nearly 67% of the targeted audiences can be tapped using visually compelling content.

Influences human emotions

According to the psychology of colours, certain colours and colour combinations generate a certain type of emotion. Colours impact emotions and also influence the viewer’s buying decision. It appeals to the senses of the audiences, making them effective for visual content marketing and influencing the human emotions.

Enhances Social Engagement

Social Media Marketing is believed to be an effective tool for bolstering and improving engagement. The reach of Social Media enhances further with the use of compelling visual content.

Reports suggest that businesses were able to generate over 65% more engagement when they used visual content in their Facebook campaigns. Social Media Marketing is indeed a powerful tool that helps improve engagement and interaction. Visually compelling content enhances the power of Social Media.

Also Read: How to create Effective Social Media Strategy

Compels the targeted audiences to spend more time

Boring text lines and paragraphs make the audiences leave the page without realising what the brand aims to say. As visuals make it attractive and easy to understand the message, audiences take the time to realise its relevance.

Over the years, Visual Content Marketing has emerged as a powerful Online Marketing tool. It needs to be utilised more often for connecting with the targeted audiences.

Conclusion

Are you planning to embark on a content marketing campaign in the near future? It’s an absolute must that you know what will propel online growth and boost the engagement levels. Visual content holds the key to success in the digital era. Obviously, it makes sense to use content with which people can relate to and connect with. Dedicated visual campaigns should dominate the tone of a marketing agenda.

Visual content impacts the psyche of the audiences. Only when a business is able to generate quality content that resonates with people, does brand building and reputation skyrocket. Bland and badly designed content can only harm the image of a brand. It’s high time that businesses validate the value of content by making it visually alive and vibrant.

2 Comments
  1. When it comes to marketing content, the web is cluttered, and the competition is tough. This means it’s vital that your content be high quality, attractive, and memorable if you want to break through the clutter and capture the attention of your target audience.Luckily, a great way to make your content stand out online is to make it more visual. Visual content is not only easier and faster for the human brain to process, but it is also a great way to generate more views, clicks, and conversions.

  2. From choosing which products to buy, to interacting with other humans via a smartphone screen, much of our lives are now filtered through images. Research shows that in the age of tweets and Snapchats, humans now have shorter attention spans than goldfish! This has been further compounded by the rapid adoption of mobile technology, which now revolves around compact, clean, and concise visual information.

    As the world’s volume of digital content grows by 200% each year, it’s becoming increasingly difficult for traditional marketing methods to reach consumers – hence why more and more marketers are incorporating visual content into their campaigns.

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