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Why PR data needs your attention

Every PR professional should integrate data collection and evaluation in his/her daily activity list. As consumers adopt innumerable actions on a day to day basis, there is a massive amounts of information PR firms are compelled to sift through. Under such conditions, identifying noteworthy insights becomes both challenging and time-consuming.

Handling lot of details can be overwhelming; hence, we suggest breaking them down to make this task more manageable and easy to comprehend. Leading PR agencies in India are engaged in the categorisation of PR data to save time and ensure campaign success.

Still not sure how to leverage PR data to maximise profit? Worry not! Take a quick look at our checklist that includes all the different types of PR data one should use often. Above all, the success of any business is dependent on multiple factors such as viability, sustainability besides a comprehensive plan. These parameters are making public relations agencies in India make constant efforts to ensure that business operations are able to meet expectations and organisational strategies are properly executed.

  • 3Campaign data

This form of data is often used for meeting multiple goals such as implementing campaigns, devising plans, strategies, best practices, etc.

The PR companies in India are of the opinion that evaluation of campaign data helps to add dimension. It is crucial that companies take account of the different variables as they can impact the output in the long run. Campaign data offers insight and ensures performance-driven monitoring of efficiency level.

In recent times, many public relations agencies in India have initiated extensive research to tap target consumers and identify the optimal multi-channel mix to implement campaigns.

If you are eyeing to surpass targets, analyse performance and increase the happiness quotient of your clients, consider using campaign data on a regular basis.

Also Read: Leveraging Social Media to ensure Public Relations success

  • 1Demographic data

This kind of data is responsible for deciding which audience segment should be targeted. It stresses on parameters like economic status, gender, ethnicity, preference, location, etc.

PR pros are of the belief that business should look beyond the conventional segments mentioned above. For example, if you are unveiling a high-end male clothing line, dig deeper and widen your horizon. Find out relevant information about your target audience such as where do they prefer to shop, marital status, job titles, industries they work in, etc.

Data that emphasises on the audience’s interests, opinion, desires etc. catches attention quickly. The campaigns that follow a customised approach and comprise facts are able to resonate with the audiences better.

  • 2Assessment data

This type of data is used to decide the achievement level, such as website traffic, leads generated, the number of media hits, etc.

Considered as the foundation of a PR campaign, assessment data plays a key role to evaluate and find the answer to key questions such as – Is media placements able to boost conversion rate? What is the average traffic?  Every PR firm before setting their goals should identify their target audience and create a press list using assessment data.

When a business successfully evaluates the starting point, deciding the success metrics and key performance indicators (KPIs) won’t be a hassle. Goal-oriented assessment toolsmake it easy to realise which PR activities are destined for success and which need fine tuning.

  • Perception data

Businesses should use perception data when they are keen to evaluate the audience’s response and steps to follow for strategy optimisation. Moreover, qualifying KPIs becomes easy and achievable with perception data. It is possible that a post received over 500 social shares, but perception data helps understand the sentiment associated with a comment. Moreover, the reach of a message can also be understood using perception data. Finding answers to these insights helps decide the future of a campaign strategy.

Apart from the above-stated data, many PR companies in India have been using other parameters like competitor data, influencer data and relationship management data to help their customers achieve desired success.

Want to know how the top-notch PR agencies in India are using PR data to enhance the reach of business conglomerates? Call us now and our team will be happy to answer all your queries.

Also read: How the Public Relations domain should reinvent itself


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